Add-on service · Custom quote
Google Ads that generates calls, not just clicks
Ads on Google Search and Maps so your phone starts ringing the same day we launch.
Google Ads done right is the fastest way to get calls this month. Done wrong, it's the fastest way to burn $1,000 without landing a single customer. The difference is the keyword, the location, the schedule, the landing page, and what you do with the call. We optimize all five, every month.
What's included
Search and Local Services Ads campaigns
Ads at the top of Google for searches like "plumber near me" or "AC repair San Antonio".
Keyword research and negatives
We pick the keywords that buy and block the ones that just cost money (curious searches, job seekers, out-of-area cities).
Dedicated landing pages per service
We don't send traffic to your home page. Each ad points to a specific service page with one CTA: call or request a quote.
Call and form tracking
We install conversion tracking so we know which ad and which keyword are bringing real customers, not just traffic.
ZIP-code geofencing
We only pay for clicks in areas where you actually work. No ads firing in cities you can't serve.
Spanish and English ads
Separate campaigns per language with copy written for each audience. Literal translation doesn't work.
Weekly simple report
How much we spent, how many calls landed, cost per call, and what we adjusted.
How we work
- 1
Audit or setup
We audit your current account (or create a new one) and dial in goals, daily budget and service zones.
- 2
Keyword research
We build a list of 30-80 buying-intent keywords in Spanish and English, grouped by service.
- 3
Landing pages
We design a dedicated page per service or campaign, optimized for mobile with a clear CTA.
- 4
Launch and daily tuning
First 14 days we check daily, pause what doesn't work and scale what does.
- 5
Monthly optimization
From month 2, we adjust bids, negatives and creatives weekly. Formal report every month.
Best for
- •Emergency services (plumbing, locksmiths, HVAC, towing)
- •Contractors who need a full calendar this month
- •Clinics with capacity for more patients
- •Auto mechanics and body shops
- •Businesses opening in a new area that need instant visibility
What you get
- ✓Calls and quotes from the first week
- ✓Total budget control — you decide how much per day
- ✓Clear metrics: cost per call, cost per customer, ROI
- ✓Bilingual ads reaching your entire local audience
- ✓Zero clicks wasted in areas you don't serve
Frequently asked questions
How much do I need to spend on Google Ads?
For local services, a realistic budget starts at $600-$1,500/month in clicks (management not included). Below that, data is too thin to optimize well. Above that, we scale faster.
Do you charge a percentage of ad spend?
No. Our management is a flat monthly fee — we don't earn more if you spend more. Our incentive is aligned with yours: lower cost per customer.
What's the difference between Google Ads and SEO?
Google Ads is paid traffic — you pay per click and calls land today. SEO is organic traffic — you build authority and calls come in for free, but it takes 3-6 months. Ideal is running both: Ads for immediate flow, SEO to reduce ad dependency over time.
Can you run 24/7 emergency campaigns?
Yes. We configure schedule-based campaigns and adjust bids for nights, weekends or critical windows (cold snaps, hurricanes, etc.).
What about calls I miss?
That's the most expensive mistake. Every missed call is $30-$120 wasted. That's why we offer Service Master AI to answer 24/7 in Spanish and English, quote and schedule so you don't miss any opportunity.
Need calls this month?
Request a free audit of your current Google Ads account or a fresh launch plan.
Request free analysisOther services
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